Richard Butterworth – Chemical WatchSales & Marketing Director
Richard Butterworth – Chemical Watch
Richard has spent the last 7 years with CW Research Ltd., leading providers of intelligence to transform product safety, and is responsible for sales, marketing and product development activities.
He led the company’s recent transformation project, building out the company’s service offering in response to customer needs/opportunities, launching a new content platform (working with technology partner, 67 Bricks) and brand identity, positioning the new offering further up the value chain (corporate membership, over subscriptions), and migrating existing customers.
Online publisher Chemical Watch wanted to become more data and product driven and embrace emerging new technology to supercharge their data. They partnered with 67 Bricks to create a custom semantic fingerprinting capability, which unlocks the value of each piece of content by creating a unique semantic fingerprint. The result? A powerful new website with features that deliver real value to users and a strategic capability that provides a springboard for future product innovation.
Session Full Description
Readers from the smartphone generation increasingly demand slick, efficient and personalised online experiences, as an industry we need to keep up with that to stay relevant. This joint session with Chemical Watch and 67 Bricks will examine what semantic fingerprinting is, how it can be used to deliver value to users, and why change and momentum in our sector make this so timely. We will take a deep dive into some of the technologies used, including machine learning to improve the results over time, as well as giving examples of how the technology translates into benefits for Chemical Watch customers. Transforming content into a data asset in this way enabled Chemical Watch to not only deliver a new, optimised website with additional value-add features, but has also set them up to capitalise on longer term benefits such as powering efficiencies in content creation and supporting the delivery of new data solutions.
Actionable Takeaway #1
Develop a thorough understanding of what semantic fingerprinting is, how it works and how it can be used to transform content into a data asset
Actionable Takeaway #2
Understand how semantic fingerprinting can help you deliver your data, product and content strategies
Actionable Takeaway #3
Understand the benefits semantic fingerprinting can bring customers